I rarely buy Hershey's chocolate, as I prefer the really dark stuff (which Hershey's doesn't make). But a bigger-picture reason to not give the storied American brand your money is that it sources much of its cocoa from Ivory Coast, where forced child labor is rampant in that industry. Hershey's, which commands 42.5 percent of the U.S. chocolate market, isn't doing a very good job, compared with its competitors (such as Cadbury/Kraft, Mars, and Nestle), of tracing cocoa purchasing and implementing labor rights standards in its supply chain. In fact, it's doing next to nothing.
Which is why it's the target of the "Raise the Bar, Hershey!" campaign, sponsored by nonprofits Green America, Global Exchange, and the International Labor Rights Forum. I've always been a sucker for culture jamming, so I was pleased to see that a central part of the campaign was a "brand-jamming" contest.
The winners were announced a couple days ago. I rather like Jason Pearson's winning entries in the "overall brand jam" (video below) and print ad (above) categories. Enjoy! And if you'd like to send Hershey's a message yourself, you can do so here (via Change.org).