I never thought that I would be in possession of the key to saving the earth, but look!
Can you read that last line? “This is a recyclable bag that will reduce greenhouse gases and save our planet” (emphasis mine). I don’t even know where the salvation-bringing sack came from, but I’d better take care of it so that it can work its planet-saving juju before we run out of time...
Speaking of greenwashing, if you encounter an advertisement that makes unfounded environmental claims, put it on the hot seat by posting it to EnviroMedia’s new Greenwashing Index. You can also spotlight and commend ads that don’t succumb to hyperbole. The site lists five criteria for rating how useful or misleading ad copy is, and registered users can chime in with their own ratings for ads that other people have posted. It’s also worth checking out the News and Commentary links.