Who knows, but the folks at Grass Commons, an Oregon nonprofit, are asking the right questions and framing the issues intelligently. I’m very excited about a new, community-driven project of theirs, Hooze.org—and not just because it has an owl in its logo (though as anyone who's seen my email sig knows, I have a soft spot for fat hooting raptors).
Ahem. Basically, what makes Hooze so cool is that it’s both a wiki and a database—an editable, searchable, multidimensional collection of data all focused on companies, products, and issues that responsible consumers care about. So you can, for example, add info about businesses or brands that make you happy or angry, and also search for, say, the environmental and human rights records of a company you’re curious about.
I like Hooze so much that I’ve started contributing to it myself, mostly by adding corporate parentage tidbits as I continue to research that subject. I faced a bit of a learning curve with the interface, which can probably still be made more intuitive, but the more I play with it, the more I get my head around it.
You can participate too; just email [email protected] and request an invitation.