It took the threat of an embarrassing Super Bowl ad, but Hershey is finally starting to act like it gives a damn about forced child labor being a major ingredient in its cocoa.
The company recently announced it would start buying only Rainforest Alliance-certified cocoa for its Bliss Chocolate products starting later this year. The Rainforest Alliance is a reputable nonprofit whose certification system will help ensure that the cocoa is grown sustainably, which includes the monitoring of forced and child labor.
Coincidentally, Hershey's change of heart (after a decade of foot dragging) came a week after Raise the Bar campaign partner the International Labor Rights Forum announced its intention to broadcast a JumboTron ad critical of Hershey's cocoa supply chain outside the Indianapolis stadium where the Super Bowl took place.
But hey, sometimes it takes a stick rather than a carrot. I just hope the company quickly moves to certify the cocoa for its regular bars, not to mention its other brands, like Reese's, KitKat, and Almond Joy.
In other positive Hershey news, GreenBiz.com reports that the chocolate maker has achieved zero waste at four of its Pennsylvania facilities. However, I'd be more impressed if they weren't incinerating the 10 percent of their waste that is organic. Why not go for industrial composting?
Photo: Flickr user mhiguera (Creative Commons)