I've got nothing against the occasional sugary-cereal splurge, but if you saw an official-looking seal on the front of a box of Fruit Loops that said, "Smart Choice," wouldn't you find that a bit ... loopy? Me too. That's why I was happy to hear, via Change.org, that the FDA recently wised up to the so-called Smart Choices labeling scheme and slapped it upside the head before the program's doublespeak could gain much traction.
The initiative—sponsored by such food-industry giants as ConAgra, Kellogg's, Kraft Foods, and PepsiCo—characterized high-sugar, high-fat processed products (and possibly some foods that are actually healthy to eat) as "smarter" choices. "Smarter than what?" one must ask. Dining on day-old éclairs tossed in pork fat and served on a bed of fresh cotton candy? Well, OK.
Thankfully, after the FDA sent a letter to the big guys saying it would begin cracking down on inaccurate food labeling, the companies voluntarily suspended the program.