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October 26, 2009

'Smart Choices' food labels thrown
to the dumb-ideas heap

Fruitloops.leslielynnm Smart.choices.logo I've got nothing against the occasional sugary-cereal splurge, but if you saw an official-Fruitloops.leslielynnmlooking seal on the front of a box of Fruit Loops that said, "Smart Choice," wouldn't you find that a bit ... loopy? Me too. That's why I was happy to hear, via Change.org, that the FDA recently wised up to the so-called Smart Choices labeling scheme and slapped it upside the head before the program's doublespeak could gain much traction.

The initiative—sponsored by such food-industry giants as ConAgra, Kellogg's, Kraft Foods, and PepsiCo—characterized high-sugar, high-fat processed products (and possibly some foods that are actually healthy to eat) as "smarter" choices. "Smarter than what?" one must ask. Dining on day-old éclairs tossed in pork fat and served on a bed of fresh cotton candy? Well, OK.

Thankfully, after the FDA sent a letter to the big guys saying it would begin cracking down on inaccurate food labeling, the companies voluntarily suspended the program.

Posted at 04:41 PM in Food and Drink, Labels and certifications, Products: food & drink |

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www.facebook.com/profile.php?id=545128384

The audacity of these companies is dumbfounding. However, consumers who actually would fall for this blatant mislabeling are the real fools.

Posted by: www.facebook.com/profile.php?id=545128384 | October 27, 2009 at 09:34 AM

Ben A

Day-old éclairs tossed in pork fat and served on a bed of fresh cotton candy sound absolutely delicious.

Posted by: Ben A | October 28, 2009 at 07:44 AM

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My buycotts & boycotts

  • October 2009
    I was already of fan of Straus yogurt (see June 2007), but now I love it even more. According to Michael Straus, a son of the company's founder, Straus yogurt "is made, cooled, and set in stainless-steel vats, unlike most yogurts, which are poured while still hot into plastic cups to cool and set." As someone who's concerned about plastics and chemical safety, I'm happy to hear that!
  • July 2009
    I'm using a lot more baking soda now that I'm making more of an effort to clean the house in a nontoxic way. But from now on I'll be buying Bob's Red Mill, since Arm & Hammer engages in animal testing.
  • July 2008
    Started feeling extra-good about buying one of my fave meat substitutes, Tofurky, after learning that its maker, Turtle Island Foods, is an independent, family-owned company (Unlike Boca Foods, which is a subsidiary of Kraft, and Morningstar, which is owned by Kellogg).
  • April 2008
    I'm going to start buying my canned beans from Eden Foods, for two reasons: it uses custom-made cans that don't contain bisphenol A, and it's an independent, family-operated company.
  • February 2008
    From now on, whenever I order takeout or ask for a doggy bag, I’ll make sure to avoid #6 polystyrene containers (and, of course, Styrofoam).
  • January 2008
    My morning yogurt is now garnished with a combination of bulk granola from Oat Cuisine, a locally owned company, and Food for Life's Ezekiel 4:9 cereal. This instead of Kashi Nuggets (Kashi is owned by Kellogg, and the cereal, despite all the "whole grains" messages on the box, isn't organic and probably contains GMOs) or Grape Nuts, which is owned by Altria (Philip Morris), isn't organic, and almost certainly contains GMOs.
  • October 2007
    Until Kimberly-Clark stops destroying virgin North American forests to make its products, I will boycott it and urge others to do so. Feeling outraged? Call K-C's customer service department: 1-888-525-8388 (North America and Puerto Rico only). Following are the brands to avoid. First, the ones I've heard of: Kleenex, Scott, Scottex, Huggies, Kotex, Depend, Viva, Fiesta, Cottonelle. Now a bunch more: Andrex, Block-it, Camelia, DryNites, GoodNites, Kimcare, KimTech, KleenBebé, KleenGard, Little Swimmers, Page, Peaudouce, Pingos, Plenitud, Poise, Pull-Ups, Snugglers, Subtelle, Tela, Le Trefle, WypAll.
  • October 2007
    First Odwalla was bought by Coca-Cola; then Naked Juice was acquired by Pepsico. I'll buy my juice (when I splurge on fresh-squeezed) from Columbia Gorge, which is family-run and all organic.
  • June 2007
    Started buying my organic yogurt from Straus instead of Trader Joe's after hearing from an organics activist that TJ's drives a really hard bargain with organic-food producers. Plus, Straus is local and demonstrates a clear commitment to the environment: its methane digester captures gas from its cows' manure and generates up to 600,000 kWH of electricity per year. I'd rather pay a little extra to support that.
  • March 2007
    Started buying Wildwood soy creamer instead of Silk after learning that White Wave, Silk’s maker, is owned by Dean Foods, the world’s largest dairy processor and distributor. I'm happier supporting the little(r) guy, and Wildwood is just as good—and less expensive.

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