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January 28, 2008

Grocery bag saves the world!

Earthsavingbag I never thought that I would be in possession of the key to saving the earth, but look!

Can you read that last line? “This is a recyclable bag that will reduce greenhouse gases and save our planet” (emphasis mine). I don’t even know where the salvation-bringing sack came from, but I’d better take care of it so that it can work its planet-saving juju before we run out of time...

Speaking of greenwashing, if you encounter an advertisement that makes unfounded environmental claims, put it on the hot seat by posting it to EnviroMedia’s new Greenwashing Index. You can also spotlight and commend ads that don’t succumb to hyperbole. The site lists five criteria for rating how useful or misleading ad copy is, and registered users can chime in with their own ratings for ads that other people have posted. It’s also worth checking out the News and Commentary links.

Posted at 11:11 AM in Greenwashing / fairwashing |

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My buycotts & boycotts

  • July 2008
    Started feeling extra-good about buying one of my fave meat substitutes, Tofurky, after learning that its maker, Turtle Island Foods, is an independent, family-owned company (Unlike Boca Foods, which is a subsidiary of Kraft, and Morningstar, which is owned by Kellogg).
  • April 2008
    I'm going to start buying my canned beans from Eden Foods, for two reasons: it uses custom-made cans that don't contain bisphenol A, and it's an independent, family-operated company.
  • February 2008
    From now on, whenever I order takeout or ask for a doggy bag, I’ll make sure to avoid #6 polystyrene containers (and, of course, Styrofoam).
  • January 2008
    My morning yogurt is now garnished with a combination of bulk granola from Oat Cuisine, a locally owned company, and Food for Life's Ezekiel 4:9 cereal. This instead of Kashi Nuggets (Kashi is owned by Kellogg, and the cereal, despite all the "whole grains" messages on the box, isn't organic and probably contains GMOs) or Grape Nuts, which is owned by Altria (Philip Morris), isn't organic, and almost certainly contains GMOs.
  • October 2007
    Until Kimberly-Clark stops destroying virgin North American forests to make its products, I will boycott it and urge others to do so. Feeling outraged? Call K-C's customer service department: 1-888-525-8388 (North America and Puerto Rico only). Following are the brands to avoid. First, the ones I've heard of: Kleenex, Scott, Scottex, Huggies, Kotex, Depend, Viva, Fiesta, Cottonelle. Now a bunch more: Andrex, Block-it, Camelia, DryNites, GoodNites, Kimcare, KimTech, KleenBebé, KleenGard, Little Swimmers, Page, Peaudouce, Pingos, Plenitud, Poise, Pull-Ups, Snugglers, Subtelle, Tela, Le Trefle, WypAll.
  • October 2007
    First Odwalla was bought by Coca-Cola; then Naked Juice was acquired by Pepsico. I'll buy my juice (when I splurge on fresh-squeezed) from Columbia Gorge, which is family-run and all organic.
  • June 2007
    Started buying my organic yogurt from Straus instead of Trader Joe's after hearing from an organics activist that TJ's drives a really hard bargain with organic-food producers. Plus, Straus is local and demonstrates a clear commitment to the environment: its methane digester captures gas from its cows' manure and generates up to 600,000 kWH of electricity per year. I'd rather pay a little extra to support that.
  • March 2007
    Started buying Wildwood soy creamer instead of Silk after learning that White Wave, Silk’s maker, is owned by Dean Foods, the world’s largest dairy processor and distributor. I'm happier supporting the little(r) guy, and Wildwood is just as good—and less expensive.
  • February 2007
    Resolved to buy gas only from BP/Arco and Sunoco after reading the "Pick Your Poison" guide in Sierra. At the very least, no more patronizing Exxon or 76.
  • October 2006
    Started buying Dr. Bronner's soap after seeing Dr. Bronner's Magic Soap Box. I'm impressed by its charitable giving, treatment of employees, leadership in fair trade and organics, and environmental record. More recently, the company has helped facilitate organic and fair-trade certification for olive-oil makers in Israel and Palestine so that it can buy the oil for use in its products.

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