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June 12, 2007

0g trans fat = 0g transparency

It makes me smile to think that in just a couple of weeks, New York City’s ban on the use of artificial trans fats in restaurant kitchens will be phased in. But as I continue to ponder that nefarious substance, my brow furrows...

I know this is old news, but it’s so irksome that I just need to vent for a second. Also, I keep finding people who missed the media blitz on this issue and therefore reasonably but mistakenly believe that when a package of cookies or crackers proclaims that it has zero grams of trans fat, it means the product contains no trans fat. It doesn’t. Per the U.S. Food & Drug Administration, 0g actually means .49g or less.

Why is that? I don’t know, but it’s just wrong, and I’m not the only one who feels this way.

Perhaps you’re saying to yourself, half a gram doesn’t sound like much—what’s the big deal? Well, it wouldn’t be if (a) trans fat weren’t so evil (according to the National Academy of Sciences, there’s no safe level of consumption of the stuff—which not only raises bad cholesterol but lowers good cholesterol) and if (b) recommended serving sizes weren’t so out of whack with actual consumption habits. Who eats only a couple Oreos in one sitting, after all?

And as BanTransFats.com points out, there’s also the problem that oftentimes we eat more than one trans-fatty food at a time. So even if you did happen to eat only the serving size of Oreos while hobnobbing at a party, let’s say you also snarfed down one serving each of two other items with “0g” of trans fat. If each one contained 0.49 grams per serving, that would mean you just consumed nigh unto 1.5 grams of trans fat.

In this context, a gram is a pretty fat unit of measure to be rounded down to zero so casually, don’t you think?

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My buycotts & boycotts

  • July 2008
    Started feeling extra-good about buying one of my fave meat substitutes, Tofurky, after learning that its maker, Turtle Island Foods, is an independent, family-owned company (Unlike Boca Foods, which is a subsidiary of Kraft, and Morningstar, which is owned by Kellogg).
  • April 2008
    I'm going to start buying my canned beans from Eden Foods, for two reasons: it uses custom-made cans that don't contain bisphenol A, and it's an independent, family-operated company.
  • February 2008
    From now on, whenever I order takeout or ask for a doggy bag, I’ll make sure to avoid #6 polystyrene containers (and, of course, Styrofoam).
  • January 2008
    My morning yogurt is now garnished with a combination of bulk granola from Oat Cuisine, a locally owned company, and Food for Life's Ezekiel 4:9 cereal. This instead of Kashi Nuggets (Kashi is owned by Kellogg, and the cereal, despite all the "whole grains" messages on the box, isn't organic and probably contains GMOs) or Grape Nuts, which is owned by Altria (Philip Morris), isn't organic, and almost certainly contains GMOs.
  • October 2007
    Until Kimberly-Clark stops destroying virgin North American forests to make its products, I will boycott it and urge others to do so. Feeling outraged? Call K-C's customer service department: 1-888-525-8388 (North America and Puerto Rico only). Following are the brands to avoid. First, the ones I've heard of: Kleenex, Scott, Scottex, Huggies, Kotex, Depend, Viva, Fiesta, Cottonelle. Now a bunch more: Andrex, Block-it, Camelia, DryNites, GoodNites, Kimcare, KimTech, KleenBebé, KleenGard, Little Swimmers, Page, Peaudouce, Pingos, Plenitud, Poise, Pull-Ups, Snugglers, Subtelle, Tela, Le Trefle, WypAll.
  • October 2007
    First Odwalla was bought by Coca-Cola; then Naked Juice was acquired by Pepsico. I'll buy my juice (when I splurge on fresh-squeezed) from Columbia Gorge, which is family-run and all organic.
  • June 2007
    Started buying my organic yogurt from Straus instead of Trader Joe's after hearing from an organics activist that TJ's drives a really hard bargain with organic-food producers. Plus, Straus is local and demonstrates a clear commitment to the environment: its methane digester captures gas from its cows' manure and generates up to 600,000 kWH of electricity per year. I'd rather pay a little extra to support that.
  • March 2007
    Started buying Wildwood soy creamer instead of Silk after learning that White Wave, Silk’s maker, is owned by Dean Foods, the world’s largest dairy processor and distributor. I'm happier supporting the little(r) guy, and Wildwood is just as good—and less expensive.
  • February 2007
    Resolved to buy gas only from BP/Arco and Sunoco after reading the "Pick Your Poison" guide in Sierra. At the very least, no more patronizing Exxon or 76.
  • October 2006
    Started buying Dr. Bronner's soap after seeing Dr. Bronner's Magic Soap Box. I'm impressed by its charitable giving, treatment of employees, leadership in fair trade and organics, and environmental record. More recently, the company has helped facilitate organic and fair-trade certification for olive-oil makers in Israel and Palestine so that it can buy the oil for use in its products.

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