You know how corporate America often leaves a bad taste in your mouth? Wash that ick away (if only temporarily) by viewing the minty-fresh new documentary Dr. Bronner’s Magic Soapbox, which premieres at New York’s Cinema Village tomorrow.
I saw it at the Mill Valley Film Festival last year and was fascinated by the glimpse it provides into the life of Emanuel Bronner, the company’s eccentric founder and the author of those inscrutable soap-bottle screeds. But beyond that, I was blown away by just how seriously the company takes corporate social responsibility. It gives treats its workers really well, uses recycled and sustainable materials for its packaging, gives away an insanely high portion of its earnings to charity, and is a leader in hemp activism, fair trade, and organics.
Bonus: Dr. Bronner’s soap is also completely free of date-rape drug GHB, as Don Bolles, drummer for punk band the Germs, can attest.